Uber^Client True Green^Project

PR – Social – Advertising

About:

The launch of Uber Green was just common sense. Same convenient service, same price, all-electric fleet – how bloody good.

So it just made sense to reunite the Kerrigans and have them swap their Commodore and Cortina for something a little easier on the planet to show that there's nothing more True Blue than going Green.

Aussies had been demanding a Castle reunion for decades, so, understandably, the campaign blew up on social media with 900k views and floods of comments.

And, yep, the media loved it, too. We got 863 brand mentions across every major Aussie news outlet. Take Today—you might only watch it on mute at the gym, but this is still a banging segment. 👇

Tom Manning

Creative Director & Writer

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