Making Uber’s EV-only ride option feel like bloody common sense

Uber
True Green




PR / Social / Content

Uber had to convince Aussies to take their first ride in an Uber Green, its EV-only product.

Australians don't take well to being lectured about emissions, so we had to make it feel like bloody common sense.

We reunited the cast of The Castle for the very first time, having them swap their Commodore and Cortina for something a little easier on the planet to show that there's nothing more ‘true blue’ than going Green.



THIS CAMPAIGN FOR UBER WAS ON THE TODAY SHOW → SUNRISE → THE BETOOTA ADVOCATE → NEWS.COM.AU → 9 HONEY → TRIPLE M → MAN OF MANY → THE DAILY TELEGRAPH → THE HERALD SUN →  PLUS, TRADE PRESS LIKE  MUMBRELLA → CAMPAIGN BRIEF → LITTLE BLACK BOOK → AD NEWS → Mi3 →


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