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‘Exclusive’ Uber One deals that drove Chris McDonald crazy.

Uber One
Macca’s




PR / Content / Advertising

When McDonald's returned to Uber One, we needed to make it feel like a new partnership, without acknowledging they'd ever split up.

Uber One promises "exclusive benefits, for everyone." We built the campaign around the one person who'd be outraged that exclusivity was now for everyone.

Christopher McDonald reprised the attitude of his most iconic on-screen villain—without ever naming the film, launching the campaign across social, cinema, PR and experiential.
THIS CAMPAIGN FOR UBER ONE WAS ON TODAY →  FOX SPORTS  → PEDESTRIAN TV  → LADBIBLE  → THE DAILY TELEGRAPH → SYDNEY MORNING HERALD → 9HONEY  → MAN OF MANY →  PLUS TRADE PRESS LIKE MUMBRELLA → CAMPAIGN BRIEF  → 

The results
📢 287 pieces of earned coverage.
📱3.7M views on the hero video.
🤩 Almost 2x target Uber One member sign-ups.
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THE END © TOM MANNING 2026