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Inviting Aussies to swap their day job for an ‘Odd Job’ in Tassie.

Tourism Tasmania
Odd Jobs




PR / Social / Influencer / Content

Tourism Tasmania needed a brand idea to make its winter Off Season campaign part of culture. It needed to drive media coverage, spark conversation, and tempt mainlanders to visit the island state.

We found that Aussies have 200 million days of annual leave banked (8% up on last year), which has the knock-on effect of making winter the time when Aussies take the most sick days – many due to burnout.

Our answer was Odd Jobs: ten uniquely Tasmanian roles that got you away from your desk and into nature for a wellbeing boost.

THIS CAMPAIGN FOR TOURISM TASMANIA WAS ON THE BBC → THE METRO → STUFF → CNBC → SMART COMPANY → NEWS.COM.AU → ABC → THE DAILY MIRROR → TRIPPLE M → DELICIOUS.COM.AU →  PLUS, TRADE PRESS LIKE  MUMBRELLA → CAMPAIGN BRIEF → LITTLE BLACK BOOK → AD NEWS → Mi3 →

The results
📝 2,602 applications for Odd Jobs.
📺 23 hours of broadcast coverage.
👀 223k visitors to the Discover Tasmania site.
📱86 pieces of earned coverage.
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THE END © TOM MANNING 2026