We found that Aussies have 200 million days of annual leave banked up (8% up on last year), which has the knock-on effect that winter is when Aussies take the most sick days – with many due to burnout.
Our answer was Odd Jobs: ten uniquely Tasmanian roles that got you away from your desk and into nature for a wellbeing boost.
All ten roles were filled the day we launched, the campaign received global coverage in 21 countries with a reach of 1.3 billion. Crucially, Tasmania saw a big spike in winter holidaymakers.