Creative Director & Writer
OptrexClient
Cloud 9Project
Advertising – Social
About:Optrex, the eyecare brand, needed a launch campaign for its new heated eye mask. The mask lasts ten minutes and can be used at home, at work, or while travelling.
We partnered with electronic musician Ash Sargent to create an ambient album, designed to be paired with the mask for the ultimate relaxation experience.
The album was available for download on Soundcloud during the launch, but instead of your typical pan pipes and gongs, Ash sampled urban noise—from malls and motorways to homes and offices—transforming it into relaxing soundscapes that lasted 10 minutes, the same length of time as the mask.