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Creating Old Fashioned snags to level-up AFL Grand Final barbecues

Monkey Shoulder
Cocktail Sausages




PR  /  Product Launch

Monkey Shoulder wanted to reach beer drinkers and give them a reason to switch to whisky. So we set our sights on one of the biggest beer-drinking moments on the calendar: the AFL grand final.

With Aussies looking for the perfect snack to serve up at their Grand Final parties, we teamed up with gourmet butcher, Gary’s, to create the Grand Cocktail Sausage – infused with a Monkey Shoulder Old Fashioned.

THIS CAMPAIGN FOR MONKEY SHOULDER WAS ON THE DELICIOUS.COM.AU → MASHED → THE STOUT → NOVA → TRIPLE M  →

The results
📢 41 pieces of earned coverage.
💸 Sold out 1,000 packs of sausages in a day.
📱8M total earned reach.
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THE END © TOM MANNING 2026