Creative Director & Writer
Monkey ShoulderClient
Cocktail SausagesProject
PR – Social
About:Monkey Shoulder wanted to reach beer drinkers and give them a reason to switch to whisky. So we set our sights on one of the biggest beer-drinking moments on the calendar: the AFL grand final.
With Aussies looking for the perfect snack to serve up at their Grand Final parties, we teamed up with gourmet butcher, Gary’s, to create the Grand Cocktail Sausage – infused with a Monkey Shoulder Old Fashioned.
The sausages sold out in seconds, and Monkey Shoulder was featured in national press and broadcast news ahead of finals, with 62 pieces of earned media coverage.