Creative Director & Writer
Hendrick’sClient
Cucumber CoutureProject
PR – Influencer – Social
About:Hendrick’s wanted to break out from behind the bar and amplify its presence at Afterpay Fashion Week beyond ‘just another alcohol sponsor’. So we made the fashion world do a double take by bringing Cucumber Couture to the runway.
Partnering with designers Nicol & Ford, we created three quirky Hendrick’s and cucumber-inspired handbags. These one-of-a-kind pieces were featured in the Nicol & Ford show at Fashion Week.
The bags stormed the show in front of 180 invited guests, received 125 pieces of coverage, and sparked debate amongst fashion aficionados on social media.