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Sending a cucumber collab down the catwalk for Hendrick’s

Hendrick’s
Cucumber Couture




PR  /  Activation

Hendrick’s wanted to break out from behind the bar and amplify its presence at Melbourne Fashion Week beyond ‘just another alcohol sponsor’. So we made fashion fans do a double take by bringing Cucumber Couture to the runway.

Partnering with designers Nicol & Ford, we created three quirky Hendrick’s and cucumber-inspired handbags. These one-of-a-kind pieces were featured in the Nicol & Ford show at Fashion Week.

THIS CAMPAIGN FOR HENDRICK’S WAS IN THE SYDNEY MORNING HERALD → THE AGE → THE AUSTRALIAN → ROBB REPORT → GQ → 

The results
📢 125 pieces of earned coverage.
💸 Total sell-out of the collection.
📱3M total reach on social.
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THE END © TOM MANNING 2026