Creative Director & Writer
GavisconClient
Go OnProject
Advertising – Social
About:There’s a perception that only old people get heartburn. But Gaviscon wanted to target a younger audience, so we did some digging and found that young people get heartburn... a lot – on or after a big night out – they just don’t know it’s heartburn.
We turned the brand from day to night, taking inspiration from late-night takeaway joints. Then, we parked a food truck outside some of the UK’s biggest clubs, serving late-night food—kebabs, burgers, and fried chicken—all specially designed by top chef Max Halley to be PH neutral, helping them avoid a heartburn hangover.
The activations were filmed and shared on social media. Overall, the campaign had a massive brand impact, with a 72% change in positive sentiment amongst our target audience, and 73% more likely to buy.