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Making Ramsay Street a bookable stay for the last-ever episode.

Booking.com
Stay On Ramsay St.




PR / Talent

People think of hotels, not homes, when they think of Booking.com. They needed to change perceptions and show that Aussies can find just about any home on the platform.

So we made one of the most iconic Australian homes bookable on the platform. Neighbours was about to wrap up its iconic 40-year run, so we listed Dr Karl Kennedy’s on-screen home, 28 Ramsay St.

One lucky fan got the chance to stay in the home overnight and watch the final episode alongside Dr Karl himself. Needless to say, the stay created insane hype, and when the listing went live, it was booked in seconds.



THIS CAMPAIGN FOR BOOKING.COM WAS ON THE BBC → THE MORNING SHOW → CHANNEL 10 → CHANNEL 7 → ABC → THE AGE → THE AUSTRALIAN → ABC → THE DAILY MAIL → YAHOO NEWS →  PLUS, TRADE PRESS LIKE  MUMBRELLA → CAMPAIGN BRIEF →  AD NEWS → THE STABLE →

The results
👀 11% engagement rate on campaign content.
✅ 100% positive sentiment.
📱226 pieces of earned coverage.
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THE END © TOM MANNING 2026