Creative Director & Writer
Batch & BottleClient
The Flat-Pack BarProject
PR – Social
About:Batch & Bottle needed to launch their new pre-mixed cocktails in lockdown. Tempting people to reach for a drink in the middle of a global pandemic wasn’t tricky. The challenge was getting beer and wine drinkers to try a cheeky cocktail instead.
Drinkers of all persuasions said they missed the energy and atmosphere of the cocktail bar. So, we helped them recreate it at home by partnering with furniture collective Isoking. We designed a first-of-its-kind flat-pack bar to create the perfect home cocktail corner.
The campaign took off across earned media, social media, giving us a total reach of 9M. The campaign was recognised by William Grant & Son’s global team as the best Batch & Bottle launch globally.